Giorgio Armani

Acqua Di Gioia

In the beginning of May 2016 two new fragrances ware launched under the Acqua Di Gioia umbrella in the Giorgio Armani portfolio.  VASS Media created a digital campaign where the primary goal was to create a buzz and raise awareness around the two new fragrances and highlight the original fragrance. The focus was to reach a wide target audience online and thereby generate sales.