SWEDEN & Dry Shampoo Launch

Moroccanoil® launched a new revolutionary dry shampoo with ultra fine rice starches that instantly refreshes and nourishes the hair.

In order to launch the new dry shmpoo, which is available in 2 shades- for light and dark hair tones, we created a launch event in Stockholm.

The primary goal was to create extensive mediacoverage on the new Moroccanoil®, SKUs in both print and online media.