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The Swedish company FOREO has earned world wide recognition and tremendous growth with its high tech beauty devices. In April 2018 the brand introduced its most advanced innovation so far - the UFO smart mask. The revolutionary product conducts an advanced mask treatment in only 90 seconds, and can be paired with an app to tailor the treatment to personal needs.
To showcase this great innovation, VASS proposed an intimate lunch event for top tier beauty journalists in Norway. VASS created a futuristic, space-inspired concept, with elements and decor such as purple neon lights, odd looking plants, glowing alien figures and crater-looking crystals. The UFO was placed in glass domes that reflected the outer-space inspired concept.
The ultra-modern architecture and interior of the luxurious Hakkasan venue, Ling Ling Oslo, complimented the event theme. The lunch took place in a chambre separé, where FOREO representatives presented, explained and demonstrated the UFO. Mask treatments were offered on site, and all guests were provided with a sample of the exclusive device upon departure.
The event was a great success, with the majority of the most attractive magazines and outlets represented, clearly engaged by the advanced device. The event created significant instant social media buzz, and a solid number of top level clippings both in print and online. As a result of the success, FOREO decided to replicate the event concept in Finland, while VASS conducted a similar concept in Sweden.
Emma S. skincare is a Swedish brand, established by former super model Emma S. Wiklund. The brand carries skincare for various skin types and age groups, however in early 2017, research showed that the brand was primarily reaching an older target group. Consequently, Emma S. wanted to broaden their customer group by reaching younger consumers.
As part of a strategy to increase digital visibility, VASS created an exclusive influencer event, aiming to communicate Emma S. core values and to build relationship with Norwegian influencers. In May 2017, 12 profiles were invited to an inspiring dinner with Emma Wiklund, where she talked about her personal background and brand philosophy. The venue was chosen and decorated with inspiration from New York, where Emma spent many of her modeling years. It was during her 1990’s career, before Photoshop and filters could give anyone a radiant look, that Emma developed her passion for good skincare. The relaxed atmosphere of the dinner allowed for close interaction between Emma and the guests, who were eager to receive personal skin advice from the skincare entrepreneur.
The event was a success, producing significant visibility and buzz both online and in social media, as well as cultivating strong brand awareness among Norwegian influencers, making it an investment that has continued to pay off.