Huda Beauty Launch Staycation

To celebrate the launch of Huda Beauty in Norway, exclusively at H&M Beauty, VASS hosted an exquisite staycation for key influencers in June 2023 at the newly opened exquisite Villa Inkognito in Oslo. The event provided an intimate and exclusive experience for 13 selected guests who checked in to luxurious rooms. Guests discovered a generous H&M Beauty staycation kit consisting of a branded elements and filled with Huda Beauty products. In addition, a personalised, signed welcome note from Huda Kattan greeted each guest.

A one hour personalised masterclass with Nadia Fihema from Huda Beauty served as a unique interactive element and was extremely appreciated by guests as they tested products and learned Huda Beauty hacks. All guests participated by doing their makeup and exploring the products, as well as helping each other shade match. The programme then allowed for a two hour glam session where guests could order drinks at the bar and spend time in their rooms getting ready for the evening's dinner. The decadent dinner took place in the library and dining room of the villa, where guests were served two astonishing courses prepared by the villa’s in-house chef, with matching wines. The next morning a fabulous breakfast was served with H&M Beauty branded cappuccinos and customised service for each guest. An extremely successful activation resulting in over 70 pieces of content and a reach of over 8 million, as well as ongoing word of mouth in the industry.