In correlation with the launch of A-Derma BIOLOGY, VASS and Pierre Fabre activated an engaging PR event for key influencers and press creating awareness surrounding A-Derma’s new skin care range for face. The location was set in the unique Oslo botanical gardens - reflecting the natural ingredients in A-Derma´s brand new products. The aim was to educate and inform guests about A-Derma’s new range in an inspirational and cozy setting that reflected A-Derma as a brand.
The outside venue was decorated with colourful flower bouquets to match the products, plinths with flowers and products, cozy faux sheepskin, blankets and a customised A-Derma menu featuring the eco-friendly hearty food and drinks. The event created an exceptional, inspiring experience stimulating astounding feedback and response from guests. Guests commented that the event presented a cozy take and a unique, fun yet educational concept.
Large hot pots of vegetarian hearty stew
Botanical bouquets for guests
Puppy in attendance