On Thursday, 26 May 2022, the ABOUT YOU Awards took place as one of the biggest and most relevant international award shows for social media and Gen Z. Internationally celebrated VIPs, exclusive guests, and the most influential content creators from all over Europe followed the show hosted by NikkieTutorials on-site and shared numerous special moments with their communities via social media. The ABOUT YOU Awards 2022 reached over 652 million social media contacts one week after the event.
The award ceremony, with the subsequent after-show party, was hosted on a 7,000 sqm experience area, offering special moments for the guests. The centre of the venue was a large LED cube, which transmitted the award ceremony in every direction and could thus be followed from anywhere in the area.
VASS screened the Norwegian market for adequate candidates in the five categories Style, Entertainment, Empowerment, Digital Creation and Live. VASS was the point of contact for the Norwegian nominees, coordinating and handling their travels and experience with the ABOUT YOU Awards 2022, ensuring clear communication between all parties. Before, during and after the award show, VASS monitored and reported clippings and visibility related to the award show from both the nominees and the Norwegian press.
EXCLUSIVELY INVITED GUESTS
LARGE LED CUBE SCENE