In correlation with the re-launch of the Avène Cleanance range during the 2021 autumn season, VASS and Avéne activated an interactive, engaging boxing event for key influencers as an ideal activity to raise awareness surrounding the Cleanance concept. The aim was to activate guests in a different setting and format than recent skincare events.
VASS and Avéne executed an empowering event concept for Cleanance which builds on the “knock out your impurities” concept. At the forefront, VASS aimed to nurture the existing bond between guests and the Avène brand, whilst educating attendees on Avène ́s new Cleanance innovation containing Comedoclastin, and re-hitting the Comedomed product launch. By highlighting the innovative blemish-fighting attributes of the range, guests were be invited to “knock out” their impurities at a Avène Cleanance boxing and bootcamp session at POWER Bootcamp. The powerful benefits of the milk thistle seed extract to reduce spots and blackheads was thus epitomised in a physical boxing and bootcamp lesson.
The KNOCK OUT concept drew attention to the brand allowing guests to truly discover the products and the brand DNA. This empowering activation allowed for a memorable experience stimulating resonance and boosting loyalty. VASS and Avéne certainly succeeded in placing the brand and this hero launch top-of-mind.
VASS offered integrated project management and employed a targeted and strategic approach ensuring a qualitative experience for maximum output, a frictionless planning process and execution.
impurities knocked out
minutes with boxing bootcamp