Calvin Klein DEFY was launched across the Nordics in August 2022. To lift the launch of Calvin Klein’s new male pillar perfume, VASS wanted to create an impactful, daring, and extraordinary Nordic event targeting the millennial male.
On August 24th, Calvin Klein hosted an exclusive launch party for its latest fragrance, DEFY at Färgfabriken. Calvin Klein invited selected key influencers from Sweden, Norway, and Denmark for an evening event. The Danish and Norwegian profiles arrived on the day of the event and stayed at Blique by Nobis where they were welcomed with Calvin Klein outfits, champagne and snacks in their rooms.
Before the event began, an exclusive and intimate master class took place. Danish and Norwegian influencers, press, and retailers received a thorough presentation of the fragrance while enjoying delicious cocktails that reflected the notes of the scent.
At the venue, a photo booth was available for guests to express their 'Dare to DEFY' attitude and interact with the selfie box and sky backdrop. There was also an engraving station where guests could personalize their DEFY bottles. The event ended with a special DJ performance by Nause. Upon leaving, guests received a goodie bag including the perfume and other customized Calvin Klein items."
Scandinavian countries present