On August 31st, David Beckham fragrances hosted an exclusive lunch to celebrate the brands latest EDP fragrance collection; infinite aqua, aromatic greens, and refined woods. Selected key influencers and paid talents from Sweden met up at Nybrokajen in central Stockholm, to take part in an exciting rib-boat ride through the Stockholm archipelago with restaurant Bockholmen as the end destination.
Upon arrival, the guests were greeted with different drinks inspired by the scents and mingled with each other. After the pre-drink guests enjoyed a delicious three-course lunch while taking part in a short educational speech introducing the new scents and their fragrance notes from a fragrance expert. They also received a personal message from David Beckham himself. Placed at each seat for the guests to bring home after the event was a travel backpack that included all three scents, whereas one of the fragrances was signed by David Beckham. The backpack also included a leather passport holder and a branded postcard.
After the event, an additional 30 PR-kits were distributed to influencers to ensure a broader reach.
Simultaneously, there was an influencer campaign including three paid talents: Filip Lamprecht, Richard Magyar, and Oliver Hunt. The talents got the mission to create inspiring content for all three fragrances. They also chose one scent that reminded them of a personal memory and shared the story with their followers.