DIOR boutique opening event

VASS and DIOR hosted a delicate mingle event in the store for over 30 guests consisting of key press, influencers and VIPs, to celebrate the opening of the anticipated DIOR boutique in Oslo. DIOR central management from France were present, welcoming guests and cutting the ribbon, marking the opening official.

The glamorous occasion saw guests arriving at the boutique presented with mini Moet & Chandon champagne bottles and classy, bitesize bespoke hors d’oeuvres, reflecting the new floral Miss Dior fragrance with edible flowers. DIOR took over the entire entrance of the Steen & Strøm department store, with Miss Dior flowers flourishing and a Miss Dior car for the ultimate photo opportunity. Professional waitstaff were on standby to serve and refill glasses, dressed in black and white attire. Round cocktail tables were be placed throughout with Miss Dior flower bouquets and Miss Dior designed food and cocktail menus.

A mixologist created Miss Dior drinks served with edible flowers, tasting like Miss Dior. DJ Astroblonde played its Dior tunes and pop-star Emma Jensen graced guests with an exclusive performance consisting of three personal tracks which the crowd loved. VASS distributed the event photos exclusively to Norway largest fashion title Costume the day after the event, resulting in an exclusive article on costume.no summarising the celebrity sightings and outfits.


Brand Development
Concept Development
Event Production
Public Relations


VIP guests


exclusive DIOR car


acoustic tracks