The campaign #GOT2bME was created to increase brand awareness and establish got2b hair styling products as a natural lifestyle choice by connecting the brand to creative experiences, confidence and individuality.
VASS planned, coordinated and produced photoshoots and activities in Berlin, Lissabon and New York so that the talents would be able to be more innovative with their deliverables. In each city the influencers got to try things they hadn't done before in order to unlock their creativity. The content created on location trips were used as ads and organic material to all the brand's digital channels. In 2018 the total reach was 3,278,712 and for 2019 8,911,157 A successful campaign that challenged already creative influencers dig deeper when producing content.
MILLION IN REACH
YEARS OF SUCCESS