As iDeal of Sweden were launching their SS19 collection, the brand approached VASS to host and produce an influencer event in Oslo. The event took place as a daytime house party, in bright and inspiring surroundings on Saturday 30th of March 2019.
iDeal of Sweden's largest collection to date, SS19, featured an array of summery floral and colourful themes which inspired the décor of the event. The main decoration element was a large sunflower and daisy flower archway, placed in front of an iDeal of Sweden photo wall. A second centrepiece of the event was an ostentatious cake posing as an exact replica of the brand´s Gleaming Liquorice design. The event welcomed 50 guests and stimulated a huge amount social media coverage. Strategic sampling ensured widespread product placement, from which iDeal of Sweden phone covers and chargers appeared across social media for an entire season.
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