In April 2018, VASS was assigned to handle the PR launch of Australian natural skincare brand KORA Organics across the Nordics on the Swedish, Norwegian and Danish market. VASS facilitated a Nordic launch strategy, coordinating comprehensive PR activities with the purpose of generating strategic and targeted media coverage for KORA Organics in all three markets.
The launch included highly exclusive interviews with Miranda Kerr to a premium selection of media. VASS compiled a strategy per market adapted to media landscape and local brand activations. A launch event was executed in Stockholm, followed by each market pitching exclusive interviews to selected press. Essential to the launch was a timeline mapping the release of the news by offering exclusivity to specific publications in Sweden, Norway and Denmark.
The launch project was followed by targeted influencer one-to-one meetings featuring customised presentations and product placement. The launch project resulted in valuable coverage in print, online and on social media for KORA Organics, with an overwhelming Scandinavian ROI.
Million SEK in ROI