L.A. Girl Cosmetics launched at H&M in Norway and Sweden during the fall of 2018 and selected VASS Productions as their official PR-partner in both markets.
In Norway, VASS managed and facilitated the launch with a successful launch event for 40 hand-picked influencers within the beauty segment. Since then, L.A. Girl has gained an enormous fan base consisting of some of Norway’s most influential beauty profiles, all in an organic fashion. VASS developed a strategic PR-plan for L.A. Girl targeting social media to build brand awareness and create buzz. The strategic work has resulted in an immense amount of earned L.A. Girl ambassadors, an increased assortment at H&M and an average of 60 monthly results across social media and print since the November 2018 launch.
AVERAGE PR RESULTS PER MONTH
PIECES OF COVERAGE SINCE LAUNCH
MONTHS ON THE MARKET