Lina Hedlund x No7

In October 2020 the British skin care brand No7 launched Advanced Retinol 1,5% Complex on the Swedish market, a result-driven formula combining retinol and Matrixyl 3000 to combat a number of signs of skin ageing with astonishing results. After an amazing digital UK launch, No7 asked VASS to design an activity to complement the press work through the ongoing PR retainer to further support the launch and drive sales to the exclusive retailer Apotek Hjärtat.

VASS teamed up with artist Lina Hedlund to create a digital campaign to raise awareness of the launch and educate the consumer on how to add retinol to their skin care routine.

The campaign included a photoshoot as well as two separate video productions – one video for social media use only through Lina Hedlund’s own channels and one in-depth interview on skin care between Lina and skin care expert Mathilda Bergkvist from Apotek Hjärtat for the campaign site.

The different pieces of content was shared on Lina´s own social media channels throughout the campaign period, as well as on the landing page of the campaign, through loyalty club mailings and on Apotek Hjärtat´s social media channels.