Marc Jacobs Eau So Merry Tea Party

VASS and Marc Jacobs Perfume hosted a band building event in Norway to strengthen relations with key influencers, representing the fragrance collection in an extravagant celebration of the brand and its bestsellers. The interactive and enticing event aimed to draw attention to the brand allowing guests to truly discover the products and the brand's DNA, which certainly was achieved. VASS curated a memorable experience stimulating resonance and boosting loyalty, contributing to placing the brand top-of-mind.
On the 10th of November 2022, VASS and Marc Jacobs Perfume hosted the luxurious, yet playful Eau So Merry Tea Party at MAD at Bar in Oslo with an ostentatious and meticulously creative Alice in Wonderland inspired theme.

With over-the-top decor and treats, the occasion was extravagant yet intimate. VASS made sure to incorporate key concepts from the Alice in Wonderland world in the production of the event such as the madness of the Hatter and Cheshire Cat and the fact that it is always tea time in Wonderland, the play on large and small sizes, the confusing directional “this way, that way” signage, and quirky quotes from both the classic Disney animation and the Tim Burton adaptation of the story.

VASS welcomed 15 guests consisting of key influencers and media representatives at the unique sit-down dinner. In addition, two influencer managers and a film crew from the “Powerwomen”TV series following Marc Jacobs Perfume ambassador Leah Behn. The guest list consisted of a creme-de-la-creme selection of profiles from the Norwegian media landscape.

The main focus of the event was to highlight Marc Jacobs Perfume as an ultra-feminine and glamorous brand by kicking off the party season in style, building awareness and generating buzz with an ultra-creative experience.