In celebration of the launch of Maria Nila in Norway, VASS opened the doors to Maria Nila Gallery. in Oslo, open for one day only in February 2020. Press, influencers and hairdressers were able to discover the vast brand history and environmental efforts amidst colourful and eccentric flower arrangements. Guests were encouraged to unleash their creativity in «The Lab», a DIY shampoo and conditioner lab allowing guests to mix their own haircare with Maria Nila´s vegan formulas. A rubber boat was on display reflecting the fascinating story of how it all began: in a family garage mixing shampoo in a rubber boat. The gallery windows were draped with colourful curtains resembling unique hair styles, reflecting the Maria Nila Colour Refresh hair mask range.
Maria Nila´s measures for a friendlier world were clear in a collaboration with the Perfect World Foundation where one tree was planted per person in attendance, a conscious incentive. VASS offered targeted concept development and complete integrated project management, ensuring maximum output for Maria Nila. The memorable event was an incredible success with over 160 guests in attendance, stimulating incredible resonance, boosting loyalty and contributing to placing Maria Nila top of mind with a hyped position in the market.The event generated over 100 immediate social media posts yielding a substantial ROI for the client.
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