Milk Makeup

As the #1 brand on Sephora Sweden, Milk Makeup wanted to celebrate and show love to the Swedish community with a big party. The brand partnered with VASS for event services, and on November 10th, VASS and Milk invited selected influencers and editors to an exclusive night at the trendy venue Snickeriet, located in Södermalm.

The event was designed with an exclusive and cool theme that wove the brand’s visual identity into the space. Décor with chrome material was strategically placed around the venue, matching the packaging of the novelty Future Fluid Concealer. On-site, a local DJ played trendy tunes, and a photobooth covered in chrome was available for guests to take fun pictures. Guests could also receive touch-ups and learn more about Milk’s best-selling products from Sephora’s professional makeup artists. Upon arrival, guests were served Spicy Tommy’s Margaritas with a Milk Makeup-branded ice cube.

Founder Mazdack Rassi was present during the evening and thanked the Swedish community during a welcome speech, also sharing the story behind the brand. The event welcomed over 100 guests and generated a huge amount of social media coverage. A goodie bag with Milk Makeup products and merch was handed out after the event, and the merch has been seen on several profiles' Instagram stories afterward.