For the Nordic launch of N.A.E. VASS created the concept “My Italian Garden”: an event and dinner held in an old industrial building with a rustic atmosphere followed by a creative send out with a matching look and feel. For the event in Sweden, guests were picked up by taxis and traveled together to the location were Italian food was served while being entertained by an Italian singer.
After the dinner, the guests were able to get their dessert from an Italian gelato truck and also pick their own N.A.E. products to their goodie bags from the marketplace. The marketplace was a section where all the N.A.E. products was on display together with Italian specialties like olive oil and pesto, an area where they could pick whatever they wanted and interact with the products and find their own personal favorite. The results of both online and print clippings landed on a ROI of 3,8 MSEK.
ROI IN SWEDEN