In 2020, as part of activating the No7 Hydraluminous product range, VASS created a consumer activation to bring awareness to the deep hydrating properties of the products. The Covid-19 pandemic created challenges in hosting both indoor events but also outdoor activities that might create large crowds. To create a mobile version of a consumer event, VASS came up with the concept of the No7 Hydration-On-The-Go traveling city bike. The bike, complete with a branded box full of exciting Hydraluminous product samples and water bottles, was branded, decorated and ready to showcase No7 in the central parts of Stockholm for the weekend of August 7th - August 8th 2020. Circulating nearby four key Apotek Hjärtat locations, the exclusive retailer for No7 on the Swedish market, the activation aimed to target both new and existing consumers. The targeted pubic was introduced to No7 and Hydraluminous in an inspiring and playful way.
By executing a traveling activity to target four different city spots close to key Apotek Hjärtat doors, the activity also helped draw attention to an ongoing skin care campaign at the pharmacy chain and drove traffic into stores. In addition to samples, information about the ”3 for 2”-offer currently available was also handed out. This to further add value to the campaign and give new consumers a fun and unexpected brand experience.