In the autumn of 2021, Rapide relaunched its brand where the visual identity was updated and a new product series containing active and caring ingredients was launched. To create increased brand awareness and visibility, VASS presented and executed various PR activities on the Swedish market that consisted of proactive PR work, influencer processing and event.
VASS invited selected influencers to an afterwork to discover and celebrate the launch of Rapide in a festive atmosphere. With floor-to-ceiling windows and stunning views over central Stockholm, IMA is an architectural love letter with a pergola where the light flows throughout the year with the decor in bright colors and green plants. When the guests arrived to the event, they were served a pink welcome drink and greeted by an outstanding panaromic view of central Stockholm.
Four stylists were on site and offered quick-fix treatments at the same time as they gave a personal consultation and introduction to the new product series. Guests were served Japanese and Nordic influent appetizers and signature cocktails as they enjoyed tunes from DJ Daniella Johnsson and discovered the world of Rapide.
Guests also had the opportunity to win exclusive treatments at Rapide through a designed Tivoli wheel. The wheel was extremely appreciated, as was the atmosphere with luxurious treatments and professional consultations. Rapide was positioned in a cool, memorable and fun context, something that has created a real buzz and great demand of the brand.
The memorable event was an incredible success with over 30 guests in attendance. The happening stimulated incredible resonance, boosting loyalty and contributing to placing Rapide top of mind with a hyped position in the market.
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