Unlimited Blonde was a concept created for Schwartzkopf Blonde for all of Scandinavia to engage consumers in an honest dialogue about home bleaching, addressing issues head on with either people who already bleach their hair at home or people who are too afraid to do so. The concept was divided into three phases of influencer collaborations where talents from each market bleached or highlighted their own hair at home and posted content in their own channels followed by a photoshoot where all talents were photographed with their self-bleached hair.
The final phase was the talents showing off their new fresh hair and pushing a competition for followers to win Schwarzkopf products and a weekend-trip to Paris. To enter the competition you had to share your previous experiences or fears with at home bleaching and why you would want to try products from Schwarzkopf to do so. The total reach for the campaign was 2,680,470 and content created during the process was also used as ads.