The VIXEN Awards gala is Norway´s leading institution for the recognition of the market´s prominent influencers and social media profiles. Since 2011 VIXEN has facilitated awards for bloggers and influencers within fashion, beauty, lifestyle, interiors, food and fitness. Now the awards also recognise Newcomer of the Year, Voice of the Year, the prestigious“Gold Pen for writers, Business Profile of the Year, Influencer of the Year and a People´s Choice award.
The awards are referred to as the Norwegian Oscars for influencers. VASS Productions is the official event partner of the VIXEN Awards, having produced the 2018 and 2019 event. The 2019 awards gala took place on the 31st of January 2020 for an exclusive audience of 600 guests at the exquisite venue Gamle Logen in Oslo. The audience were comprised of influencers, social media profiles, celebrities, industry VIPs, media and reporters. The occasion attracted an immense amount of media representatives and was livestreamed online, as well as broadcasted on news shows such as Kveldsnytt, God Kveld Norge, VGTV and NRK.
The prestigious event plays host to the creme-de-la-crème of the Norwegian influencer community with one of the busiest red carpets on Oslo´s event scene. In addition to overall production in collaboration with VIXEN, VASS manages all front of house and entertainment, as well as full service project management for beauty sponsors at the VIXEN Styling Lounge & Pre Party. VIXEN Awards 2019 featured four smashing live performances by Benjamin Ingrosso, Ulrikke Brandstorp, Torine and Wonder the Boy. The valued sponsors with interactive presence in the styling lounge and throughout the gala were Lyko.no, Ole Henriksen, Maria Nila and Britney Spears fragrances. In handling the PR for VIXEN Awards VASS coordinates all press inquiries, interviews, TV appearances and provides full service active media monitoring. The 2019 event yielded a total of 733 pieces of coverage across print, online, blogs, social, podcasts and broadcast. Through this prestigious event with heavy media attention, VASS showcases meticulous and targeted event production and execution competence. The extremely valuable partnership with VIXEN Awards has positioned VASS as a resonating event production agency.
PIECES OF COVERAGE