The VIXEN Awards 2021 took place on the 22nd of October 2021 for an exclusive audience of 300 guests at the exquisite venue Gamle Logen in Oslo. The invited guests were comprised of influencers, social media profiles, celebrities, industry VIPs, media and reporters. The event attracted an immense number of media representatives and was aired live on dagbladet.no with an interactive six-camera production.
The 2021 Awards marked the 10-year anniversary of the VIXEN Awards and saw the introduction of two new categories: Travel & Outdoors and the Sustainability award sponsored by Maria Nila, managed by VASS. In addition, regular awards such as Newcomer of the Year, Voice of the Year, the prestigious “Gold Pen” for writers, Business Profile of the Year, Influencer of the Year, and the People’s Choice award were distributed.
VASS organised a styling lounge and pre party at the venue prior to the awards ceremony where finalists, presenters, jury and VIP guests were pampered, prepped and styled for the red carpet. A designated branded area was dedicated to each sponsor reflecting each brand. Sponsor visibility was ensured on the red-carpet press wall, on the styling and pre party invitation/landing page and on the awards event invitation/landing page. In addition, sponsors exposure was ensured by owning awards during the ceremony, for which the logo was presented on the screen and a branded bag was gifted to the winner.
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live viewers on dagbladet.no