Referred to as the Norwegian Oscars for influencers, the VIXEN Awards 2022 took place on the 27th of January 2023, for an exclusive audience of 450 guests at the exquisite venue Gamle Logen. On the guest list were influencers, social media profiles, celebrities, industry VIPs, media and reporters. The event attracted an immense amount of media representatives and was aired live on both dagbladet.no and VG.no, with an interactive seven-camera production.
Since 2011, VIXEN has celebrated the work of influencers within the categories fashion, beauty, lifestyle, interiors, food and fitness, as well as profiles standing out and awarded the Newcomer of the Year, Voice of the Year, the prestigious “Gold Pen” for writers, Business Profile of the Year, Influencer of the Year or the People's Choice award. This year, categories such as sustainability, travel, outdoors, sports and health were adjusted and expanded to cover even more profiles.
For VIXEN, VASS organised the styling lounge and pre party, provided full PR management and red carpet press, administrated the invitations for the event, in addition to providing targeted production consultation. At the styling lounge and pre party prior to the awards ceremony, finalists, presenters, jury and VIP guests were pampered and prepped for the red carpet. A designated branded area was dedicated to the sponsors, each with their unique, tailored branding and activities. Sponsor visibility was ensured on the red-carpet press wall, on the styling and pre party invitation and on the awards event invitation. Sponsors exposure was also ensured by owning awards during the ceremony, for which the logo was presented on the screen and a branded prize was given to the winner. In handling the PR for VIXEN Awards 2023, VASS coordinated all press inquiries, interviews, TV appearances and provided full service active media monitoring. VASS was also managing and the contact point for the invitations for the award show and after party.