YSL BEAUTY CLUB (SE, NO, DK)

VASS arranged the global concept YSL Beauty Club to celebrate the launch of YSL lip stain Tatouage Couture and the new scent Opium Glow. The event welcomed a total of 250 guests from Sweden, Denmark and Norway and included both journalists, influencers and other famous profiles.

The event included several creative elements such as a tattoo parlor, YSL vending machine, photobooth, performances and several makeup stations for guests to try out the new products. The successful evening resulted in both a full dancefloor until midnight as well as coverage result of 822 clippings and a ROI of 26 MSEK.