VASS arranged the global concept YSL Beauty Club to celebrate the launch of YSL lip stain Tatouage Couture and the new scent Opium Glow. The event welcomed a total of 250 guests from Sweden, Denmark and Norway and included both journalists, influencers and other famous profiles.
The event included several creative elements such as a tattoo parlor, YSL vending machine, photobooth, performances and several makeup stations for guests to try out the new products. The successful evening resulted in both a full dancefloor until midnight as well as coverage result of 822 clippings and a ROI of 26 MSEK.
MSEK IN ROI