Latest news

WE`RE HIRING!

DECEMBER 2021

WE`RE HIRING! 👀  VASS is looking for a PR stars to fill an Account Executive role in our Stockholm office and an Account Coordinator role in our Oslo office🌟 We are seeking hard-working candidates with a passion for beauty and communications to join the VASS team! Head over to the Careers page to apply ⚡️

Cajsa Wessberg

Maria Nila Making Memories

DECEMBER 2021

Get ready for the festive season of Making Memories🤍

In time for the upcoming holidays, Maria Nila launches the new look book campaign Making Memories to capture the latest looks and feels of Autumn/Winter 2021✨
Find all looks and guides on marianila.com.

@miecappelen

Mie Cappelen x Neutrogena

DECEMBER 2021

In need of clarity for winter? @neutrogenanordic ambassador @miecappelen has us covered with her three step skin routine for clear and glowy skin with Neutrogena Refreshingly Clear. Check out her Instagram highlights! Collaboration managed by VASS. 💗🧡

Amie Therese Hagen, photo: Daniel Cristino/Lenzo Collective

KNOCK OUT with Avène

NOVEMBER 2021

Are you ready to KNOCK OUT your impurities? 💥🥊  With @eauthermaleavenenorge we kicked blemishes to the curb with a boxing and bootcamp session for the relaunch of the Avène Cleanance range, now formulated with Comedoclastin, targeting zits before they appear. 🎯 Take that, acne! 🥊 💪🏼 See the photos from the event HERE.

Pernilla Wahlgren

ACO Wash The Web

NOVEMBER 2021

Together with ACO, VASS has for the second time around activated the important Wash The Web campaign. The main purpose of the Wash the Web campaign is for chosen profiles to share their experiences regarding online hate and stand up for the climate on social media to change. We believe that by sharing experiences, we create a sense of community around topics that are extremely important to pay attention to. Thank you to all the profiles that participated, shared their story and encouraged others to wash the web🤍💛 Check it out HERE.

VASS Academy Genius Club

NOVEMBER 2021

Welcome to the VASS Academy 🎓  The 3rd semester is officially in session! This season we grant admission to the VASS Academy Genius Club! 🎓  Up for some extra credit to bump up your beauty routine this semester? 🧠 The Genius Club gives access to next level beauty expertise💡  Check out the VASS Academy and all VASS Digital Press Week content HERE.

Iselin Guttormsen, Årets Influencer & Leah Isadora Behn, Årets Influencer Beauty foto: Mona Ranum

VIXEN Awards 2021 behind the scenes

OCTOBER 2021

Huge congratulations to the VIXEN Awards 2021 winners! 🎉✨ Check out our behind the scenes look at the VIXEN Awards Styling Lounge where the influencer elite got dolled up for the @vixen_awards show✨ Hair by @marianilastockholm, makeup by @isadoranorway, skincare by @olehenriksen, fragrance by @blushno, specs by @specsaversnorge and sustenance from @wolt.norge 🥳  See the film HERE.

Hello Kylie Cosmetics & Kylie Skin!

SEPTEMBER 2021

The news is out! @kyliecosmetics and @kylieskin are launching at @kicks.se 🎉

We are delighted to announce our newest project client 💗

Cengiz Al & Renate Reinsve, photo: Mari Torvanger Knap

DIOR opens first boutique in the Nordics

SEPTEMBER 2021

We were beyond happy to celebrate the opening of DIOR´s only Fragrance & Beauty Boutique in the Nordics!🤍 As well as the relaunch of their staple perfume «Miss Dior». This perfume «was born out the pressing desire to re-enchant the lives of women and open up their eyes, once again, to the sparkling colours of love». 💫

Miss Dior intrigues, excites and invites us to marvel at love and all the beauty in the world. So what are you waiting for? Visit the @diorbeauty Fragrance & Beauty Boutique at Steen & Strøm, Oslo. ✨💄 Watch our reel from the event HERE.

Welcome Skinome!

SEPTEMBER 2021

Let’s welcome our new client @skinome_project! 👏🎉 Skinome is a skincare brand with freshly made, active and microbiome friendly products. We are super excited and happy to be working with them 💞

Zara Larsson, @marianilastockholm

Zara Larsson x Maria Nila

SEPTEMBER 2021

Mix it like @zaralarsson with @marianilastockholm ’s Colour Refresh line and get her Poster Girl Pink look!
#ichoosefriendly
#mixitlikeZara

Indeed Labs finally in Norway & Sweden

SEPTEMBER 2021

BREAKING NEWS! 📣 Introducing new VASS client @indeedlabs 🍊 – the award-winning, innovative skincare brand championing for authenticity and committed to delivering real skincare to real people 💫 Launching at H&M this month, without the unnecessary 💥

Presenting Beauty Disrupted

AUGUST 2021

Let us proudly present: @beautydisruptedglobal ✨ our new client with a passion for beauty and the planet 🌏

Beauty Disrupted offers conscious beauty for all genders, designed in Stockholm and carefully crafted in the South of France. All products, from haircare to body wash and shaving, come as luxuriously lathering solid bars packaged in beautiful sustainable non-plastic cardboard boxes. Beauty Disrupted donates 20% of its profit to organisations that protect the planet and combat climate change  💙🌿@beautydisruptedglobal is available from the 1st of September at @nordiskakompaniet and beautydisrupted.com

Introducing ALLÉL, the future of skincare

JUNE 2021

Introducing ALLÉL, the future of skincare 🧬 ALLÉL is an innovative skin science that uses DNA technology to identify how genetic markers contribute to individual ageing. We are proud to reveal this award-winning, Hollywood sensation which offers a tailored, bespoke skincare experience 🏆 @allelskin is available at @blushno
Read more on Melk & Honning and Femina.

@camilaabry

Camilla Abry x NUXE

MAY 2021

Ready, set, glow! 🪄✨ Check out the fabulous content created by NUXE ambassador @camillaabry – she loves a good face yoga session for the ultimate glow boost with NUXE Super Serum [10], see all campaigns via her story highlight! Collaboration managed by VASS for @nuxenorge 

Introducing the VASS Podcast

APRIL 2021

VASS Podcast: The New Beauty Consumer

Introducing the VASS Podcast🎙 ✨ Tune in as VASS Founder @idasofiakl and Country Manager @tinamunkvold examine a post-pandemic beauty market and its corresponding dynamic, pragmatic consumer 📈 🔮  Listen in HERE.

Emma Unckel

Emma Unckel for Molton Brown

DECEMBER 2020

Sneakpeak from this weekend’s collaboration between @moltonbrown and beautiful @emmaunckel 🎁 Emma performed a wonderful and inspiring unboxing of the brand’s Christmas boxes. Do not miss the full IGTV-episode on @emmaunckel ’s account HERE!✨

 

@dajanamakeup

Dajana launches signature beautyblender

DECEMBER 2020

[BREAKING NEWS] As one of the first makeup artists in the world, @dajanamakeup introduces her very own signature, limited edition beautyblender today! 💛  Bow down to this makeup queen 👑👑 See our Instagram post HERE

Lina Hedlund

Lina Hedlund for No7

DECEMBER 2020

Lina Hedlund’s campaign for @no7uk introducing Advanced Retinol 1,5% Complex is finally live!💥Creative concept, direction and production: @vass_productions 💥Make sure not to miss Lina’s full interview on skincare with Mathilda from @apotekhjartat  ✨The talk includes tips and tricks for introducing your skin to retinol, but also Mathilda’s best advice on how to take care of skin during these cold winter months. See the interview HERE.

Celina Karine Myhra

Celina Karine launches MATGLEDEN

DECEMBER 2020

Introducing MATGLEDEN by @celinakarine, a sustainably printed book containing 100 plant-based recipes 🌱, interviews, restaurant tips and more! 🍽 Topping our wish lists this year 👩🏽‍🍳#CKMATGLEDEN Explore on ckpublishing.no and HERE

@vass_productions

Hello, ACO Minicare!

DECEMBER 2020

Introducing our new client, ACO Minicare!✨A skincare series with documented effect specially developed for minis with dry or sensitive skin 🧸Beautiful products! Discover at @acosverige and HERE.

 

Emma Ellingsen

Introducing Emma Ellingsen Beauty

NOVEMBER 2020

[NEW IN] Motivational magic ✨Emma Ellingsen Beauty launches with two fabulous eyeshadow palettes created by @emmaellingsenn in bold confidence encouraging you to create your own normal 👑In awe of this beauty and these shades 🍭 Check out the brand HERE.

@vass_productions

Three new clients for VASS

NOVEMBER 2020

VASS is proud to present three new communication clients for the Swedish market! The American pharmaceutical company Allergan Aesthetics, the newly launched Swedish skincare brand Melyon and the American skincare brand NEOSTRATA have all recently been acquired into the VASS portfolio. Read about it on Dagens Opinion HERE.

@marianilastockholm

Happy World Vegan Day

NOVEMBER 2020

On November 1st each year @marianilastockholm celebrate World Vegan Day to highlight the importance of protecting our wildlife for the next generation. This year they are involving their customers in a fundraising. Proceeds of the funding will go to @tpw_foundation & @sea_life_trust and their work to rescue beluga whales born in captivity 1212. Visit marianila.com to see how you can contribute! #worldveganday #ichoosefriendly

Nordic Beauty Import chooses VASS

OCTOBER 2020

VASS is proud to enter a PR collaboration with Nordic Beauty Import for representation of their 18 beauty brands on the Norwegian market! VASS now provides PR and communciation services for the following brands in Norway: beautyblender, Briogeo, Mario Badescu, Frank Body, Foamie, Huxley, TONYMOLY, Invisibobble, Dashing Diva, House of Lashes, Keep It, Kocostar, Konjac Sponge, Last Swab, Luxie, Makeup Eraser, Style Dry and treaclemoon. For an introduction to these brands, browse our feed on Instagram HERE.

VASS launches the Digital Showroom

OCTOBER 2020

📣 Introducing the new VASS Digital Showroom! An interactive browsing experience with targeted communication, click-to-request and chat support. 🙋🏽‍♀️ 🛒Delve into our incredible brands in this virtual oasis. Get a sneakpeak HERE.

Kristin Bohman, CEO

VASS Trend Forecast 2020-2021

OCTOBER 2020

Tune in to the VASS Trend Forecast HERE where CEO @kristinbohman reports on post-pandemic marketing trends 📈 and 🇳🇴-Country Manager @tinamunkvold predicts beauty trends for 2021🔮  #VASSDigitalPressWeek

@officialmelyon

Introducing Melyon

OCTOBER 2020

Introducing @officialmelyon The new skincare range here to change the ideal of beauty. 🎉 We sat down with Founder @mrdupe to discover more, see our Q&A with him HERE💥 #VASSDigitalPressWeek

 

Louise Bjelke, Maria Nila Nordic Marketing Coordinator

Behind factory doors at Maria Nila

OCTOBER 2020

Innovation, ethics and quality are central to Maria Nila´s product development. We explored their attention-to-detail development process and unique self sustainable factory in Sweden ♻️ 🏭 @marianilastockholm #VASSDigitalPressWeek Step inside the Maria Nila world with us HERE. 

Helene Jensen, PR Advisor and Trine Torvanger Knap, PR & Event Coordinator

VASS News Broadcast - Norway

OCTOBER 2020

Welcome to the VASS News Broadcast at 10 📺 bringing you the top news stories dominating the beauty world this season ⚡️💄 #VASSDigitalPressWeek Check out the Norwegian news broadcast HERE.

@norordinaryscent

Introducing No Ordinary Scent

OCTOBER 2020

We interviewed the founders of No Ordinary Scent on Artificial Intelligence and personalised scents🧪📸
@noordinaryscent #VASSDigitalPressWeek Watch the interview HERE.

Caroline Höijer Sandberg, Senior PR Advisor and Tilda Johansson, PR Advisor

VASS News Broadcast - Sweden

OCTOBER 2020

Welcome to the VASS News Broadcast 📺  bringing you the top news stories dominating the beauty world this season 💄 #VASSDigitalPressWeek Check out the Swedish news broadcast HERE.

Lina Persson, NEOSTRATA

Get to know NEOSTRATA

OCTOBER 2020

Get to know NEOSTRATA 👋🏽 We caught up with @neostratanordic for a AHA and PHA rundown, behold this extremely effective skincare 👩🏽‍🔬 #VASSDigitalPressWeek ⚡️ Check out the interview HERE.

Frida Slatlem and Sara Flaen, photo: Mari Torvanger Knap

Launching NUXE BIO Organic

OCTOBER 2020

Launching NUXE BIO Organic 🌳  Thank you for joining us at @torggatabotaniske for a distanced discovery of the force of nature that is NUXE BIO Organic – Sensual, Powerful, Dedicated 🌱  📸 @maritorvangerknap Browse the event photos HERE.

Anniken E. Jørgensen

Introducing Natálie by Anniken E. Jørgensen

SEPTEMBER 2020

Introducing Natálie by Anniken E. Jørgensen, a brand new line of vegan beauty developed by Anniken Jørgensen Rainy, Dewy, Bloomy – the ultimate natural elegance 💫 🌙  Check out the brand HERE.

Welcome NEOSTRATA!

SEPTEMBER

NEW client on board: Welcome NEOSTRATA💫

This prestigious brand has over 50 years of research and clinical experience, which is the basis for the development of their advanced and famous products. We can’t wait to show you more!✨ @neostrata

Felicia Noelle Donkor, photo: Mari Torvanger Knap

Weleda celebrates natural beauty

AUGUST 2020

Amidst lavish greenery we celebrated the launch of the @weledanorge range for blemished skin featuring nature’s powerful willow bark, witch hazel and liquorice 🌱 Thank you for joining us for a distanced dinner honouring natural beauty 🌿 📷 @maritorvangerknap Browse the event photos HERE.

Ingeborg Senneset

VASS FEATURED ON KOSMETIKK

JULY 2020

KOSMETIKK Norway features the new exciting collaboration between VASS and BALMID for the production of private label brands. Read the article HERE.

Kristin Bohman, CEO & Anna Ullman Fjeld, Country Manager Sweden

VASS Press Week featured in Dagens Opinion

JUNE 2020

We are so excited to announce that we are featured in Dagens Opinion highlighting our #VASSDigitalPressWeek! Our CEO Kristin Bohman provided an inside look on the experience, that provided extraordinary results. Read more on our LinkedIn via THIS link.

@hodaanali

Hodan Ali for No7

MAY 2020

#TBT to our collab with @No7uk and the gorgeous @Hodaanali showing off their Hydrating Skin Paste, a skin-quenching overnight mask that leaves skin glowing⚡️ Check out the post HERE.

@hudabeauty

Introducing Huda Beauty's first mascara

MAY 2020

It is FINALLY here⚡️5 years in the making, @HudaBeauty has launched their first mascara, Legit Lashes. 2 brushes, 2 formulas and ENDLESS looks to create ✨ Discover more via our Instagram HERE.

@marianilastockholm

Maria Nila's Eco Therapy Revive

MAY 2020

Head over to our Instagram HERE to discover Maria Nila’s new series Eco Therapy Revive ⚡This series not only detoxifies while gently cleansing the hair, but is one of their most sustainable yet. This is their first series to be certified by COSMOS-Ecocert, which is one of the highest and most prestigious certifications for beauty products.

Marte Bratberg

NUXE x MARTE BRATBERG

MAY 2020

Marte Bratberg is the new NUXE ambassador in Norway. Check out her NUXE summer must-haves HERE.

@indybeautysweden

Indy Beauty & VASS Digital Press Week

MAY 2020

Head over to our Instagram and explore Therese Lindgren’s Indy Beauty and several other beauty novelties presented during the VASS Digital Press Week. Go follow us here.

Ida-Sofia Klingspor, Founder

Interview with VASS Founder Ida-Sofia Klingspor

MAY 2020

At VASS Digital Press Week, we aired a Q&A with our Founder, . Ida-Sofia shared highlights of the 2010’s, and predictions for 2020. Check out the video HERE on our LinkedIn.

@vassprnorway

STAY #QUARANCLEAN!

MAY 2020

During the VASS Digital Press Week VASS hosted a successful Zoom event in collaboration with the French pharmacy brands Avène and A-Derma to highlight their ocean friendly sun care products. We talked all things sustainable and how to stay #Quaranclean from home. Check out some of our wonderful guests HERE.

Tina Munkvold, Country Manager Norway

VIRTUAL VASS SHOWROOM VISIT

MAY 2020

Step into the VASS showroom and discover some of the VASS team’s current favourites. During the VASS Digital Press Week we gave our guests a virtual showroom tour, check it out HERE.

@benefitnordics

Benefit Brow Masterclass on VASS Facebook

MAY 2020

Benefit trainer Diana Moisa shows us how to perfect those brows during VASS digital press week on Facebook. Enjoy the full tutorial here.

Stéphane Colleu, CEO Dr. Brandt

Q&A with Dr. Brandt CEO Stéphane Colleu

MAY 2020

Click HERE to see our Instagram interview with the President and CEO for Dr. Brandt skincare Stéphane Colleu, and learn about Dr. Brandts fantastic legacy and effective skincare products ⚡️ If you want to know more about the Dr. Brandt Foundation, make sure to visit @drbrandtfoundation or go to www.drbrandtfoundation.org

@laurazdunek

VASS CLIENTS NOMINATED IN NORWEGIAN COSMETIC AWARD

MARCH 2020

Nomination alert! These fab products from VASS brands A-Derma, Avène, Cosmica and Cliniderm were all nominated in the annual Norwegian Cosmetic Award 2019. We illustrated the nominated products, see them HERE.

Tina Wangberg with friend, Photo: Mari Torvanger Knap

MARIA NILA LAUNCHES IN NORWAY

FEBRUARY 2020

Finally Maria Nila launches in Norway! VASS celebrated the launch by welcoming guests to the one day only Maria Nila Gallery. in Oslo. One tree was planted for every guest in attendance. See the photos from the fabulous event HERE.

Agnete Husebye, photo: Michael Ray Vera Cruz Angeles

VASS x VIXEN AWARDS

JANUARY 2020

VASS is the proud event partner of Norway´s prestigious VIXEN Awards gala. The annual awards ceremony took place on the 31st of January 2020 for an astounding 600 guests. Re-live the show, the winners, the live music and the party on our Instagram, see the video HERE and photos HERE and HERE.

Seynab & Dimona Fessahaye

Selam Fessahaye for L'Oréal Paris True Match Foundations

NOVEMBER 2019

Highlights from our L’Oréal Paris event, co-hosted by multi-talented Selam Fassahaye ✨ The event celebrated @zelamfezzahaye as the new face of their True Match Foundations. Browse the event images HERE.

Hoda Anali with friend, photo: Felicia Kyrling

No7 Laboratories launch

OCTOBER 2019

We hosted a fun lab event for @no7uk focusing on their new Laboratories launches 🧪 📸: Felicia Kyrling @kyrling See the photos HERE.