Latest news

Emma Unckel

Emma Unckel for Molton Brown


Sneakpeak from this weekend’s collaboration between @moltonbrown and beautiful @emmaunckel 🎁 Emma performed a wonderful and inspiring unboxing of the brand’s Christmas boxes. Do not miss the full IGTV-episode on @emmaunckel ’s account HERE!✨



Dajana launches signature beautyblender


[BREAKING NEWS] As one of the first makeup artists in the world, @dajanamakeup introduces her very own signature, limited edition beautyblender today! 💛  Bow down to this makeup queen 👑👑 See our Instagram post HERE

Lina Hedlund

Lina Hedlund for No7


Lina Hedlund’s campaign for @no7uk introducing Advanced Retinol 1,5% Complex is finally live!💥Creative concept, direction and production: @vass_productions 💥Make sure not to miss Lina’s full interview on skincare with Mathilda from @apotekhjartat  ✨The talk includes tips and tricks for introducing your skin to retinol, but also Mathilda’s best advice on how to take care of skin during these cold winter months. See the interview HERE.

Celina Karine Myhra

Celina Karine launches MATGLEDEN


Introducing MATGLEDEN by @celinakarine, a sustainably printed book containing 100 plant-based recipes 🌱, interviews, restaurant tips and more! 🍽 Topping our wish lists this year 👩🏽‍🍳#CKMATGLEDEN Explore on and HERE


Hello, ACO Minicare!


Introducing our new client, ACO Minicare!✨A skincare series with documented effect specially developed for minis with dry or sensitive skin 🧸Beautiful products! Discover at @acosverige and HERE.


Emma Ellingsen

Introducing Emma Ellingsen Beauty


[NEW IN] Motivational magic ✨Emma Ellingsen Beauty launches with two fabulous eyeshadow palettes created by @emmaellingsenn in bold confidence encouraging you to create your own normal 👑In awe of this beauty and these shades 🍭 Check out the brand HERE.


Three new clients for VASS


VASS is proud to present three new communication clients for the Swedish market! The American pharmaceutical company Allergan Aesthetics, the newly launched Swedish skincare brand Melyon and the American skincare brand NEOSTRATA have all recently been acquired into the VASS portfolio. Read about it on Dagens Opinion HERE.


Happy World Vegan Day


On November 1st each year @marianilastockholm celebrate World Vegan Day to highlight the importance of protecting our wildlife for the next generation. This year they are involving their customers in a fundraising. Proceeds of the funding will go to @tpw_foundation & @sea_life_trust and their work to rescue beluga whales born in captivity 1212. Visit to see how you can contribute! #worldveganday #ichoosefriendly

Nordic Beauty Import chooses VASS


VASS is proud to enter a PR collaboration with Nordic Beauty Import for representation of their 18 beauty brands on the Norwegian market! VASS now provides PR and communciation services for the following brands in Norway: beautyblender, Briogeo, Mario Badescu, Frank Body, Foamie, Huxley, TONYMOLY, Invisibobble, Dashing Diva, House of Lashes, Keep It, Kocostar, Konjac Sponge, Last Swab, Luxie, Makeup Eraser, Style Dry and treaclemoon. For an introduction to these brands, browse our feed on Instagram HERE.

VASS launches the Digital Showroom


📣 Introducing the new VASS Digital Showroom! An interactive browsing experience with targeted communication, click-to-request and chat support. 🙋🏽‍♀️ 🛒Delve into our incredible brands in this virtual oasis. Get a sneakpeak HERE.

Kristin Bohman, CEO

VASS Trend Forecast 2020-2021


Tune in to the VASS Trend Forecast HERE where CEO @kristinbohman reports on post-pandemic marketing trends 📈 and 🇳🇴-Country Manager @tinamunkvold predicts beauty trends for 2021🔮  #VASSDigitalPressWeek


Introducing Melyon


Introducing @officialmelyon The new skincare range here to change the ideal of beauty. 🎉 We sat down with Founder @mrdupe to discover more, see our Q&A with him HERE💥 #VASSDigitalPressWeek


Louise Bjelke, Maria Nila Nordic Marketing Coordinator

Behind factory doors at Maria Nila


Innovation, ethics and quality are central to Maria Nila´s product development. We explored their attention-to-detail development process and unique self sustainable factory in Sweden ♻️ 🏭 @marianilastockholm #VASSDigitalPressWeek Step inside the Maria Nila world with us HERE. 

Helene Jensen, PR Advisor and Trine Torvanger Knap, PR & Event Coordinator

VASS News Broadcast - Norway


Welcome to the VASS News Broadcast at 10 📺 bringing you the top news stories dominating the beauty world this season ⚡️💄 #VASSDigitalPressWeek Check out the Norwegian news broadcast HERE.


Introducing No Ordinary Scent


We interviewed the founders of No Ordinary Scent on Artificial Intelligence and personalised scents🧪📸
@noordinaryscent #VASSDigitalPressWeek Watch the interview HERE.

Caroline Höijer Sandberg, Senior PR Advisor and Tilda Johansson, PR Advisor

VASS News Broadcast - Sweden


Welcome to the VASS News Broadcast 📺  bringing you the top news stories dominating the beauty world this season 💄 #VASSDigitalPressWeek Check out the Swedish news broadcast HERE.

Lina Persson, NEOSTRATA

Get to know NEOSTRATA


Get to know NEOSTRATA 👋🏽 We caught up with @neostratanordic for a AHA and PHA rundown, behold this extremely effective skincare 👩🏽‍🔬 #VASSDigitalPressWeek ⚡️ Check out the interview HERE.

Frida Slatlem and Sara Flaen, photo: Mari Torvanger Knap

Launching NUXE BIO Organic


Launching NUXE BIO Organic 🌳  Thank you for joining us at @torggatabotaniske for a distanced discovery of the force of nature that is NUXE BIO Organic – Sensual, Powerful, Dedicated 🌱  📸 @maritorvangerknap Browse the event photos HERE.

Anniken E. Jørgensen

Introducing Natálie by Anniken E. Jørgensen


Introducing Natálie by Anniken E. Jørgensen, a brand new line of vegan beauty developed by Anniken Jørgensen Rainy, Dewy, Bloomy – the ultimate natural elegance 💫 🌙  Check out the brand HERE.



NEW client on board: Welcome NEOSTRATA💫

This prestigious brand has over 50 years of research and clinical experience, which is the basis for the development of their advanced and famous products. We can’t wait to show you more!✨ @neostrata

Felicia Noelle Donkor, photo: Mari Torvanger Knap

Weleda celebrates natural beauty


Amidst lavish greenery we celebrated the launch of the @weledanorge range for blemished skin featuring nature’s powerful willow bark, witch hazel and liquorice 🌱 Thank you for joining us for a distanced dinner honouring natural beauty 🌿 📷 @maritorvangerknap Browse the event photos HERE.

Ingeborg Senneset


JULY 2020

KOSMETIKK Norway features the new exciting collaboration between VASS and BALMID for the production of private label brands. Read the article HERE.

Kristin Bohman, CEO & Anna Ullman Fjeld, Country Manager Sweden

VASS Press Week featured in Dagens Opinion

JUNE 2020

We are so excited to announce that we are featured in Dagens Opinion highlighting our #VASSDigitalPressWeek! Our CEO Kristin Bohman provided an inside look on the experience, that provided extraordinary results. Read more on our LinkedIn via THIS link.


Hodan Ali for No7

MAY 2020

#TBT to our collab with @No7uk and the gorgeous @Hodaanali showing off their Hydrating Skin Paste, a skin-quenching overnight mask that leaves skin glowing⚡️ Check out the post HERE.


Introducing Huda Beauty's first mascara

MAY 2020

It is FINALLY here⚡️5 years in the making, @HudaBeauty has launched their first mascara, Legit Lashes. 2 brushes, 2 formulas and ENDLESS looks to create ✨ Discover more via our Instagram HERE.


Maria Nila's Eco Therapy Revive

MAY 2020

Head over to our Instagram HERE to discover Maria Nila’s new series Eco Therapy Revive ⚡This series not only detoxifies while gently cleansing the hair, but is one of their most sustainable yet. This is their first series to be certified by COSMOS-Ecocert, which is one of the highest and most prestigious certifications for beauty products.

Marte Bratberg


MAY 2020

Marte Bratberg is the new NUXE ambassador in Norway. Check out her NUXE summer must-haves HERE.


Indy Beauty & VASS Digital Press Week

MAY 2020

Head over to our Instagram and explore Therese Lindgren’s Indy Beauty and several other beauty novelties presented during the VASS Digital Press Week. Go follow us here.

Ida-Sofia Klingspor, Founder

Interview with VASS Founder Ida-Sofia Klingspor

MAY 2020

At VASS Digital Press Week, we aired a Q&A with our Founder, . Ida-Sofia shared highlights of the 2010’s, and predictions for 2020. Check out the video HERE on our LinkedIn.



MAY 2020

During the VASS Digital Press Week VASS hosted a successful Zoom event in collaboration with the French pharmacy brands Avène and A-Derma to highlight their ocean friendly sun care products. We talked all things sustainable and how to stay #Quaranclean from home. Check out some of our wonderful guests HERE.

Tina Munkvold, Country Manager Norway


MAY 2020

Step into the VASS showroom and discover some of the VASS team’s current favourites. During the VASS Digital Press Week we gave our guests a virtual showroom tour, check it out HERE.


Benefit Brow Masterclass on VASS Facebook

MAY 2020

Benefit trainer Diana Moisa shows us how to perfect those brows during VASS digital press week on Facebook. Enjoy the full tutorial here.

Stéphane Colleu, CEO Dr. Brandt

Q&A with Dr. Brandt CEO Stéphane Colleu

MAY 2020

Click HERE to see our Instagram interview with the President and CEO for Dr. Brandt skincare Stéphane Colleu, and learn about Dr. Brandts fantastic legacy and effective skincare products ⚡️ If you want to know more about the Dr. Brandt Foundation, make sure to visit @drbrandtfoundation or go to



MARCH 2020

Nomination alert! These fab products from VASS brands A-Derma, Avène, Cosmica and Cliniderm were all nominated in the annual Norwegian Cosmetic Award 2019. We illustrated the nominated products, see them HERE.

Tina Wangberg with friend, Photo: Mari Torvanger Knap



Finally Maria Nila launches in Norway! VASS celebrated the launch by welcoming guests to the one day only Maria Nila Gallery. in Oslo. One tree was planted for every guest in attendance. See the photos from the fabulous event HERE.

Agnete Husebye, photo: Michael Ray Vera Cruz Angeles



VASS is the proud event partner of Norway´s prestigious VIXEN Awards gala. The annual awards ceremony took place on the 31st of January 2020 for an astounding 600 guests. Re-live the show, the winners, the live music and the party on our Instagram, see the video HERE and photos HERE and HERE.

Seynab & Dimona Fessahaye

Selam Fessahaye for L'Oréal Paris True Match Foundations


Highlights from our L’Oréal Paris event, co-hosted by multi-talented Selam Fassahaye ✨ The event celebrated @zelamfezzahaye as the new face of their True Match Foundations. Browse the event images HERE.

Hoda Anali with friend, photo: Felicia Kyrling

No7 Laboratories launch


We hosted a fun lab event for @no7uk focusing on their new Laboratories launches 🧪 📸: Felicia Kyrling @kyrling See the photos HERE.