Latest news

Beauty Disrupted - TRIO


@beautydisruptedglobal has launched TRIO. The missing piece that makes it more convenient to use bars than plastic bottles.

Beautiful and functional, TRIO keeps your bars dry in the shower and ensures that you always pick the right bar for the right purpose. Designed by Beauty Disrupted and handcrafted in Portugal with natural clay.

Shop now at 💚


Maria Nila Scalp Brush


@marianilastockholm Scalp Brush is a multifunctional tool that helps distribute and apply products to the hair, while exfoliating the scalp, removing dead skin cells and product residues 💜

By implementing scalp massage in the washing routine, the scalp receives several benefits such as stimulating blood flow and helping to dissolve tension 😮‍💨


NEOSTRATA 15% Vitamin C + PHA Serum


Ready, Set, GLOW ✨

@neostratanordic recently launched 15% Vitamin C + PHA Serum with a innovative formula that gently exfoliates and protects for brighter, and more radiant skin 🍊

Maria Nila X ELLE Gala Norway


ELLE GALLA 2022 PRE PARTY with @marianilastockholm 🫶🏼

We are getting serous weekend vibes looking back at these pictures✨🥂 If your are doing some hair styling this weekend, don’t forget to set it in place with the @marianilastockholm styling essentials🤍

📷 @mariereierthphotography


Revita Lash Cosmetics


Inspired by Love, Powered by Science @revitalashcosmetics is here to save the day (and your lashes and brows)🤍 With award winning products @revitalashcosmetics is still the only brand on the market developed by eye doctors👀 We are obsessed🤍


Bondi Sands


NEW BRAND! It’s tanning time babes🤍

Right in time for party seasons we are happy to announce our new brand @bondisands 🫶🏼

Bondi Sands is inspired by Australia’s most iconic beach, and a desire to make the ultimate tan accessible to everyone✨

Bondi Sands is award-winning self-tan, sun care, skin care and body products which is all about sand, sea and sun, and the lifestyle that comes with it🌞🌴

So let party season arrive, and show us your best Bondi Babe look⭐️💕


Maria Nila Ambassador


Say hello to Maria Nila new ambassador, Madelaine Petsch! With an equal mindset and to die for hair, Madelaine and Maria Nila are a match made in heaven! 🌍❣️

#marianila #ichoosefriendly




In November we had a very important date! ⏱️ You see, it’s always tea time in Wonderland 🫖🎩 time quite literally stopped and hasn’t ticked ever since – the rabbit is always late and so were the cookies! The Hatter is MAD, but the best people usually are said Alice, which means it’s ok that we are positively bonkers about the pics from the Eau So Merry Tea Party with,  @saethernorway , @fredrikoglouisa and @saetherbeautyse 🎂🧁🐇




Eleni & Chris was this year an official partner of @oslorunway and styled the hair on the amazing models who walked for @ilag___ and DS Fashion Talent Award🤍

@eleniandchris helped create a creative expression through the hairstyling on the runway, and we looooved it🫶🏼✨

📷 @williamblofeld





@algologieofficiel offers natural and effective skin care that revitalises the cellular activity of the skin to revive its natural mechanisms. Constantly improving the naturalness of their products without ever losing sight of effectiveness👏🏼

@algologieofficiel respects the environment, preserves marine biodiversity by creating stem cells through marine biotechnology, and supports research on algae and the protection of marine ecosystems.

Take care of yourself and the nature with @algologieofficiel 🫶🏼




We are super excited to start working with our new client @hismile! They are an international brand in oral health with market-leading products. Hismile offers a wide and high-quality range of peroxide-free oral health and teeth whitening products that are safe to use at home 🪥The range includes everything from teeth whitening kits and complementary products to toothpaste, mouthwash for various needs and caring serums




ACO have launched their new hair care series. What all three shampoos have in common is that they gently clean, repair, and nurture the hair as well as the scalp. The two conditioners give the hair shine and have a softening effect 😍



MARCH 2022

BREAKING NEWS!🚨 Introducing our new client @cloudandglow – With inspiration from ancient beauty traditions and rituals. Cloud and Glow´s products are for face care in form of Gua Sha and facerollers reduce tension, stimulate blood circulation and reduce puffiness 🥰✨



MARCH 2022

EXCITING NEWS🎉 We’re happy to annouce @elizabetharden and @juicycouturenordic as our new client!  From scientific skincare to timeless fragrance, Elizabeth Arden empowers all to make their mark ✨ The glamorous and playful brand embraces its heritage from Los Angeles, Juicy Couture inspires girls around the world with its attitude and LA inspiring style 💖



MARCH 2022

WE’RE HIRING! 👀 VASS is looking for a beauty PR star to join our Oslo team as Account Manager for an exciting client portfolio 💫 Are you a hard-working PR pro with a strategic mind and a passion for beauty and communications? Head over to the Careers link in our bio to apply ⚡️



WE`RE HIRING! 👀  VASS is looking for a PR stars to fill an Account Executive role in our Stockholm office and an Account Coordinator role in our Oslo office🌟 We are seeking hard-working candidates with a passion for beauty and communications to join the VASS team! Head over to the Careers page to apply ⚡️

Cajsa Wessberg

Maria Nila Making Memories


Get ready for the festive season of Making Memories🤍

In time for the upcoming holidays, Maria Nila launches the new look book campaign Making Memories to capture the latest looks and feels of Autumn/Winter 2021✨
Find all looks and guides on


Mie Cappelen x Neutrogena


In need of clarity for winter? @neutrogenanordic ambassador @miecappelen has us covered with her three step skin routine for clear and glowy skin with Neutrogena Refreshingly Clear. Check out her Instagram highlights! Collaboration managed by VASS. 💗🧡

Amie Therese Hagen, photo: Daniel Cristino/Lenzo Collective

KNOCK OUT with Avène


Are you ready to KNOCK OUT your impurities? 💥🥊  With @eauthermaleavenenorge we kicked blemishes to the curb with a boxing and bootcamp session for the relaunch of the Avène Cleanance range, now formulated with Comedoclastin, targeting zits before they appear. 🎯 Take that, acne! 🥊 💪🏼 See the photos from the event HERE.

Pernilla Wahlgren

ACO Wash The Web


Together with ACO, VASS has for the second time around activated the important Wash The Web campaign. The main purpose of the Wash the Web campaign is for chosen profiles to share their experiences regarding online hate and stand up for the climate on social media to change. We believe that by sharing experiences, we create a sense of community around topics that are extremely important to pay attention to. Thank you to all the profiles that participated, shared their story and encouraged others to wash the web🤍💛 Check it out HERE.

VASS Academy Genius Club


Welcome to the VASS Academy 🎓  The 3rd semester is officially in session! This season we grant admission to the VASS Academy Genius Club! 🎓  Up for some extra credit to bump up your beauty routine this semester? 🧠 The Genius Club gives access to next level beauty expertise💡  Check out the VASS Academy and all VASS Digital Press Week content HERE.

Iselin Guttormsen, Årets Influencer & Leah Isadora Behn, Årets Influencer Beauty foto: Mona Ranum

VIXEN Awards 2021 behind the scenes


Huge congratulations to the VIXEN Awards 2021 winners! 🎉✨ Check out our behind the scenes look at the VIXEN Awards Styling Lounge where the influencer elite got dolled up for the @vixen_awards show✨ Hair by @marianilastockholm, makeup by @isadoranorway, skincare by @olehenriksen, fragrance by @blushno, specs by @specsaversnorge and sustenance from @wolt.norge 🥳  See the film HERE.

Hello Kylie Cosmetics & Kylie Skin!


The news is out! @kyliecosmetics and @kylieskin are launching at 🎉

We are delighted to announce our newest project client 💗

Cengiz Al & Renate Reinsve, photo: Mari Torvanger Knap

DIOR opens first boutique in the Nordics


We were beyond happy to celebrate the opening of DIOR´s only Fragrance & Beauty Boutique in the Nordics!🤍 As well as the relaunch of their staple perfume «Miss Dior». This perfume «was born out the pressing desire to re-enchant the lives of women and open up their eyes, once again, to the sparkling colours of love». 💫

Miss Dior intrigues, excites and invites us to marvel at love and all the beauty in the world. So what are you waiting for? Visit the @diorbeauty Fragrance & Beauty Boutique at Steen & Strøm, Oslo. ✨💄 Watch our reel from the event HERE.

Welcome Skinome!


Let’s welcome our new client @skinome_project! 👏🎉 Skinome is a skincare brand with freshly made, active and microbiome friendly products. We are super excited and happy to be working with them 💞

Zara Larsson, @marianilastockholm

Zara Larsson x Maria Nila


Mix it like @zaralarsson with @marianilastockholm ’s Colour Refresh line and get her Poster Girl Pink look!

Indeed Labs finally in Norway & Sweden


BREAKING NEWS! 📣 Introducing new VASS client @indeedlabs 🍊 – the award-winning, innovative skincare brand championing for authenticity and committed to delivering real skincare to real people 💫 Launching at H&M this month, without the unnecessary 💥

Presenting Beauty Disrupted


Let us proudly present: @beautydisruptedglobal ✨ our new client with a passion for beauty and the planet 🌏

Beauty Disrupted offers conscious beauty for all genders, designed in Stockholm and carefully crafted in the South of France. All products, from haircare to body wash and shaving, come as luxuriously lathering solid bars packaged in beautiful sustainable non-plastic cardboard boxes. Beauty Disrupted donates 20% of its profit to organisations that protect the planet and combat climate change  💙🌿@beautydisruptedglobal is available from the 1st of September at @nordiskakompaniet and

Introducing ALLÉL, the future of skincare

JUNE 2021

Introducing ALLÉL, the future of skincare 🧬 ALLÉL is an innovative skin science that uses DNA technology to identify how genetic markers contribute to individual ageing. We are proud to reveal this award-winning, Hollywood sensation which offers a tailored, bespoke skincare experience 🏆 @allelskin is available at @blushno
Read more on Melk & Honning and Femina.


Camilla Abry x NUXE

MAY 2021

Ready, set, glow! 🪄✨ Check out the fabulous content created by NUXE ambassador @camillaabry – she loves a good face yoga session for the ultimate glow boost with NUXE Super Serum [10], see all campaigns via her story highlight! Collaboration managed by VASS for @nuxenorge 

Introducing the VASS Podcast

APRIL 2021

VASS Podcast: The New Beauty Consumer

Introducing the VASS Podcast🎙 ✨ Tune in as VASS Founder @idasofiakl and Country Manager @tinamunkvold examine a post-pandemic beauty market and its corresponding dynamic, pragmatic consumer 📈 🔮  Listen in HERE.

Emma Unckel

Emma Unckel for Molton Brown


Sneakpeak from this weekend’s collaboration between @moltonbrown and beautiful @emmaunckel 🎁 Emma performed a wonderful and inspiring unboxing of the brand’s Christmas boxes. Do not miss the full IGTV-episode on @emmaunckel ’s account HERE!✨



Dajana launches signature beautyblender


[BREAKING NEWS] As one of the first makeup artists in the world, @dajanamakeup introduces her very own signature, limited edition beautyblender today! 💛  Bow down to this makeup queen 👑👑 See our Instagram post HERE

Lina Hedlund

Lina Hedlund for No7


Lina Hedlund’s campaign for @no7uk introducing Advanced Retinol 1,5% Complex is finally live!💥Creative concept, direction and production: @vass_productions 💥Make sure not to miss Lina’s full interview on skincare with Mathilda from @apotekhjartat  ✨The talk includes tips and tricks for introducing your skin to retinol, but also Mathilda’s best advice on how to take care of skin during these cold winter months. See the interview HERE.

Celina Karine Myhra

Celina Karine launches MATGLEDEN


Introducing MATGLEDEN by @celinakarine, a sustainably printed book containing 100 plant-based recipes 🌱, interviews, restaurant tips and more! 🍽 Topping our wish lists this year 👩🏽‍🍳#CKMATGLEDEN Explore on and HERE


Hello, ACO Minicare!


Introducing our new client, ACO Minicare!✨A skincare series with documented effect specially developed for minis with dry or sensitive skin 🧸Beautiful products! Discover at @acosverige and HERE.


Emma Ellingsen

Introducing Emma Ellingsen Beauty


[NEW IN] Motivational magic ✨Emma Ellingsen Beauty launches with two fabulous eyeshadow palettes created by @emmaellingsenn in bold confidence encouraging you to create your own normal 👑In awe of this beauty and these shades 🍭 Check out the brand HERE.


Three new clients for VASS


VASS is proud to present three new communication clients for the Swedish market! The American pharmaceutical company Allergan Aesthetics, the newly launched Swedish skincare brand Melyon and the American skincare brand NEOSTRATA have all recently been acquired into the VASS portfolio. Read about it on Dagens Opinion HERE.


Happy World Vegan Day


On November 1st each year @marianilastockholm celebrate World Vegan Day to highlight the importance of protecting our wildlife for the next generation. This year they are involving their customers in a fundraising. Proceeds of the funding will go to @tpw_foundation & @sea_life_trust and their work to rescue beluga whales born in captivity 1212. Visit to see how you can contribute! #worldveganday #ichoosefriendly

Nordic Beauty Import chooses VASS


VASS is proud to enter a PR collaboration with Nordic Beauty Import for representation of their 18 beauty brands on the Norwegian market! VASS now provides PR and communciation services for the following brands in Norway: beautyblender, Briogeo, Mario Badescu, Frank Body, Foamie, Huxley, TONYMOLY, Invisibobble, Dashing Diva, House of Lashes, Keep It, Kocostar, Konjac Sponge, Last Swab, Luxie, Makeup Eraser, Style Dry and treaclemoon. For an introduction to these brands, browse our feed on Instagram HERE.

VASS launches the Digital Showroom


📣 Introducing the new VASS Digital Showroom! An interactive browsing experience with targeted communication, click-to-request and chat support. 🙋🏽‍♀️ 🛒Delve into our incredible brands in this virtual oasis. Get a sneakpeak HERE.

Kristin Bohman, CEO

VASS Trend Forecast 2020-2021


Tune in to the VASS Trend Forecast HERE where CEO @kristinbohman reports on post-pandemic marketing trends 📈 and 🇳🇴-Country Manager @tinamunkvold predicts beauty trends for 2021🔮  #VASSDigitalPressWeek


Introducing Melyon


Introducing @officialmelyon The new skincare range here to change the ideal of beauty. 🎉 We sat down with Founder @mrdupe to discover more, see our Q&A with him HERE💥 #VASSDigitalPressWeek


Louise Bjelke, Maria Nila Nordic Marketing Coordinator

Behind factory doors at Maria Nila


Innovation, ethics and quality are central to Maria Nila´s product development. We explored their attention-to-detail development process and unique self sustainable factory in Sweden ♻️ 🏭 @marianilastockholm #VASSDigitalPressWeek Step inside the Maria Nila world with us HERE. 

Helene Jensen, PR Advisor and Trine Torvanger Knap, PR & Event Coordinator

VASS News Broadcast - Norway


Welcome to the VASS News Broadcast at 10 📺 bringing you the top news stories dominating the beauty world this season ⚡️💄 #VASSDigitalPressWeek Check out the Norwegian news broadcast HERE.


Introducing No Ordinary Scent


We interviewed the founders of No Ordinary Scent on Artificial Intelligence and personalised scents🧪📸
@noordinaryscent #VASSDigitalPressWeek Watch the interview HERE.

Caroline Höijer Sandberg, Senior PR Advisor and Tilda Johansson, PR Advisor

VASS News Broadcast - Sweden


Welcome to the VASS News Broadcast 📺  bringing you the top news stories dominating the beauty world this season 💄 #VASSDigitalPressWeek Check out the Swedish news broadcast HERE.

Lina Persson, NEOSTRATA

Get to know NEOSTRATA


Get to know NEOSTRATA 👋🏽 We caught up with @neostratanordic for a AHA and PHA rundown, behold this extremely effective skincare 👩🏽‍🔬 #VASSDigitalPressWeek ⚡️ Check out the interview HERE.

Frida Slatlem and Sara Flaen, photo: Mari Torvanger Knap

Launching NUXE BIO Organic


Launching NUXE BIO Organic 🌳  Thank you for joining us at @torggatabotaniske for a distanced discovery of the force of nature that is NUXE BIO Organic – Sensual, Powerful, Dedicated 🌱  📸 @maritorvangerknap Browse the event photos HERE.

Anniken E. Jørgensen

Introducing Natálie by Anniken E. Jørgensen


Introducing Natálie by Anniken E. Jørgensen, a brand new line of vegan beauty developed by Anniken Jørgensen Rainy, Dewy, Bloomy – the ultimate natural elegance 💫 🌙  Check out the brand HERE.



NEW client on board: Welcome NEOSTRATA💫

This prestigious brand has over 50 years of research and clinical experience, which is the basis for the development of their advanced and famous products. We can’t wait to show you more!✨ @neostrata

Felicia Noelle Donkor, photo: Mari Torvanger Knap

Weleda celebrates natural beauty


Amidst lavish greenery we celebrated the launch of the @weledanorge range for blemished skin featuring nature’s powerful willow bark, witch hazel and liquorice 🌱 Thank you for joining us for a distanced dinner honouring natural beauty 🌿 📷 @maritorvangerknap Browse the event photos HERE.

Ingeborg Senneset


JULY 2020

KOSMETIKK Norway features the new exciting collaboration between VASS and BALMID for the production of private label brands. Read the article HERE.

Kristin Bohman, CEO & Anna Ullman Fjeld, Country Manager Sweden

VASS Press Week featured in Dagens Opinion

JUNE 2020

We are so excited to announce that we are featured in Dagens Opinion highlighting our #VASSDigitalPressWeek! Our CEO Kristin Bohman provided an inside look on the experience, that provided extraordinary results. Read more on our LinkedIn via THIS link.


Hodan Ali for No7

MAY 2020

#TBT to our collab with @No7uk and the gorgeous @Hodaanali showing off their Hydrating Skin Paste, a skin-quenching overnight mask that leaves skin glowing⚡️ Check out the post HERE.


Introducing Huda Beauty's first mascara

MAY 2020

It is FINALLY here⚡️5 years in the making, @HudaBeauty has launched their first mascara, Legit Lashes. 2 brushes, 2 formulas and ENDLESS looks to create ✨ Discover more via our Instagram HERE.


Maria Nila's Eco Therapy Revive

MAY 2020

Head over to our Instagram HERE to discover Maria Nila’s new series Eco Therapy Revive ⚡This series not only detoxifies while gently cleansing the hair, but is one of their most sustainable yet. This is their first series to be certified by COSMOS-Ecocert, which is one of the highest and most prestigious certifications for beauty products.

Marte Bratberg


MAY 2020

Marte Bratberg is the new NUXE ambassador in Norway. Check out her NUXE summer must-haves HERE.


Indy Beauty & VASS Digital Press Week

MAY 2020

Head over to our Instagram and explore Therese Lindgren’s Indy Beauty and several other beauty novelties presented during the VASS Digital Press Week. Go follow us here.

Ida-Sofia Klingspor, Founder

Interview with VASS Founder Ida-Sofia Klingspor

MAY 2020

At VASS Digital Press Week, we aired a Q&A with our Founder, . Ida-Sofia shared highlights of the 2010’s, and predictions for 2020. Check out the video HERE on our LinkedIn.



MAY 2020

During the VASS Digital Press Week VASS hosted a successful Zoom event in collaboration with the French pharmacy brands Avène and A-Derma to highlight their ocean friendly sun care products. We talked all things sustainable and how to stay #Quaranclean from home. Check out some of our wonderful guests HERE.

Tina Munkvold, Country Manager Norway


MAY 2020

Step into the VASS showroom and discover some of the VASS team’s current favourites. During the VASS Digital Press Week we gave our guests a virtual showroom tour, check it out HERE.


Benefit Brow Masterclass on VASS Facebook

MAY 2020

Benefit trainer Diana Moisa shows us how to perfect those brows during VASS digital press week on Facebook. Enjoy the full tutorial here.

Stéphane Colleu, CEO Dr. Brandt

Q&A with Dr. Brandt CEO Stéphane Colleu

MAY 2020

Click HERE to see our Instagram interview with the President and CEO for Dr. Brandt skincare Stéphane Colleu, and learn about Dr. Brandts fantastic legacy and effective skincare products ⚡️ If you want to know more about the Dr. Brandt Foundation, make sure to visit @drbrandtfoundation or go to



MARCH 2020

Nomination alert! These fab products from VASS brands A-Derma, Avène, Cosmica and Cliniderm were all nominated in the annual Norwegian Cosmetic Award 2019. We illustrated the nominated products, see them HERE.

Tina Wangberg with friend, Photo: Mari Torvanger Knap



Finally Maria Nila launches in Norway! VASS celebrated the launch by welcoming guests to the one day only Maria Nila Gallery. in Oslo. One tree was planted for every guest in attendance. See the photos from the fabulous event HERE.

Agnete Husebye, photo: Michael Ray Vera Cruz Angeles



VASS is the proud event partner of Norway´s prestigious VIXEN Awards gala. The annual awards ceremony took place on the 31st of January 2020 for an astounding 600 guests. Re-live the show, the winners, the live music and the party on our Instagram, see the video HERE and photos HERE and HERE.

Seynab & Dimona Fessahaye

Selam Fessahaye for L'Oréal Paris True Match Foundations


Highlights from our L’Oréal Paris event, co-hosted by multi-talented Selam Fassahaye ✨ The event celebrated @zelamfezzahaye as the new face of their True Match Foundations. Browse the event images HERE.

Hoda Anali with friend, photo: Felicia Kyrling

No7 Laboratories launch


We hosted a fun lab event for @no7uk focusing on their new Laboratories launches 🧪 📸: Felicia Kyrling @kyrling See the photos HERE.